Inbound Link Analysis

Incoming links, practically from the very beginning of positioning, have been a key factor taken into account by search engine algorithms

Inbound Link AnalysisDefinition: Incoming link analysis is a comprehensive assessment of links both in terms of their usefulness and harmfulness in the SEO process.

Keep in mind that just as a large number of valuable links can help improve a page's search ranking, so many inbound links from poorly reputable pages can, at best, lead to a huge drop in the ranking of your site. Often, a large number of "junk" links is the result of competitors' activities, which is why constant monitoring is so important, not only their quantity but also quality.


Incoming links, practically from the very beginning of positioning, have been a key factor taken into account by search engine algorithms when determining the ranking of pages.

In the first years of SEO, the number of links was important, which is why the role of interactive agencies was mainly reduced to adding links to the positioned page without reflection. SEO specialists did not pay attention to the sources from which they obtained links. In this aspect, an extreme phenomenon was the enormous popularity of the so-called link exchange systems.

Currently, this type of practice is banned, and companies that use it are severely punished. And it does not matter that these are listed companies, which in the explanations before the "tribunal" Google indicated that they were not aware that the agencies working for them use this type of practice.

Currently, more than quantity, What matters is the quality of the links, and more precisely the sources they come from. Today, search engines are able to effectively assess the quality of a link and determine its role in SEO.

Inbound links, of course next to the number of visits, are probably the simplest factor determining a website's popularity on the web. From the very beginning, Google treats incoming links as a kind of recommendation.

If many entities have linked to our site on their website, they will find it worth recommending. If it is worth attention, it means that it should be in the top positions in the search ranking for specific queries. Inbound links, as an important factor taken into account in determining a page's ranking, are often criticized.

Opponents indicate that this factor can be easily manipulated. It seems, however, that despite increasing the importance of the content for the position of the page, links played and will continue to be of great importance for the position of the page. One can only be sure

The following are of direct importance for the website's position in the search ranking:

  • do-follow links - attribute assigned to a reference (external link). These types of links, unlike no-follow hyperlinks, are taken into account by robots responsible for indexing pages (they tell robots which page to visit) and are friendly to search engine algorithms.

  • properly optimized links, tag Anchor Text (description link visible to the internet users) should be included not only the address of the page but also the positioning of the phrase.

  • links from various sources, SEO is not only about the quality, but also the variety of links, which means that they come from various sources - not only private websites but also industry and general information portals.

  • links from different IP addresses.

  • links coming from portals thematically related to the company's business profile, the position of which we want to improve in the search results (for example, if the positioning object is a hairdressing salon, the most valuable will be links from industry websites dealing not only with hairdressing in the strict sense but also generally understood beauty and fashion).

  • links coming from websites that are linguistically identical to the area of ​​our business (20% of hyperlinks from foreign-language websites are allowed on average)

  • inbound links from sites with a solid reputation. Google understands a link from page A to page B as the voice of page A to page B. If the vote comes from the "important" page, then the landing page itself also becomes important, and this has a direct impact on the visibility of the page in the search engine. It should be remembered that the Page Rank factor (Google has repeatedly indicated that it has resigned from it) does not count anymore when assessing the value of a page, other types of tips should be used.

  • inbound links from high-quality articles, ideally, the text should not directly refer to our brand, but analyze our business sector very generally. The optimal solution is one incoming link from one text.

Link Building this is not a one-time activity that has a beginning and an end, as most SEO people would like. Colloquially speaking, pinning a few dozen or several hundred links to the promoted website in one night is probably the worst strategy you can imagine in this regard.

Google considers it to be artificial activities (such links are considered unnatural) aimed at increasing visibility in search results. Building a link base is a never-ending process. It can never be said that this process is complete.

Well, unless Google removes incoming links from the list of factors responsible for the page ranking. Regularly adding both fresh content and incoming links are the best way to enjoy the positions once achieved in the long term.

After all, success in SEO is not only about taking good positions, but also keeping them in the long term. Only then can we maintain the level of revenues at a high level. It is also a guarantee of a constant influx of new customers, which is what SEO really is all about.

Inbound links are some kind of internet recommendation, ideally set to another site for intangible reasons. That is, we are convinced that other Internet users will find content worth their attention on the recommended website.

Direct purchase of backlinks is prohibited. Keep in mind, as Google emphasizes in its Webmaster Guidelines, that it can distinguish natural from unnatural links. The latter is not the result of the real popularity of the website or its high-quality content, but the result of some tricks (e.g. the use of link exchange systems, which are forbidden anyway). Google encourages getting inbound links, but only in a manner consistent with its guidelines.

Building a link base is too important to be left to chance. Interactive agencies very often follow the line of least resistance and rely on links leading from free portals designed only for this purpose (the so-called Presell Pages).

In the slang of specialists, they are called link farms. There, the anchored links can be bought, transferred to another portal or simply rented. These kinds of websites are of no value to users, they create some kind of garbage

 In fact, they only litter the Internet galaxy. Google is effectively trying to fight them, that is, remove them from search results so that they do not cause discomfort to search engine users. Today, it is less and less common to find such pages on the first pages of search results.

They were effectively thrown into the depths of the web. Gaining inbound links should be based on creating high-quality content. If we take care of valuable content on the website, we can be sure that

Building a link base is a key issue in promoting a website in the search engine. When creating it, you should remember a few elements:

  • schedule for adding incoming links to the positioned page (set time intervals and the number of links that will be added in these time intervals),

  • not to add many links in a short time (Google will recognize that this is an artificial operation provoked by the agency's actions and not a result of the increase in popularity of the website),

  • it is worth investing invaluable links. Although the links from the so-called Directories or Presell Pages are not prohibited, in most cases their importance is small (this is due to their poor quality). An effective strategy in this regard is to build your own back-office based on various IPs (SEO hosting plans) and various scripts (WordPress, Joomla, etc.), containing unique content related to the profile of our business,

  • give up ways that offer a quick effect. The most common is the Link Exchange System, which Google seems to have dealt with forever. Currently, the involvement of SWL is almost a penalty.


  • constantly monitor links leading to the positioned page. There are known cases when market rivals, in order to "make the life easier" of competitors, direct to their sites a large number of links from dubious sources. Google classifies such an operation as a tort and suspends the website. However, before we prove our innocence and the site returns to the index, we may not only lose old customers but also cut off the influx of new ones for a while.


SEO is now a field that has managed not only to develop its own specific language, understandable only to people in the industry but also to create a number of tools helpful in positioning. Without them, it is actually difficult to imagine any SEO activities on the Internet.

The great Polish praxeologist writes: “If a man could carry out his activities alone, as he carries out simple activities with organs that nature has endowed him with, then he would not have to use tools. But then the world of human activities would be very limited.

" (W. Gasparski, Praxeologia, Warsaw 1999, p. 55). You can find many free SEO tools on the web, from applications that help you choose keywords, to programs that allow you to track website traffic, and ending with inbound link analysis programs.

Google Disavow Links Tool - removing "unnatural links" that may harm the website. The application is used to eliminate links, those that cannot be removed "manually" (administrator does not answer or refuses). This is a way to remove links that we believe are harmful to the website.

All you need to do is create a file with the links to be removed (preferably also provide a brief justification and set the UTF-8 encoding), select the domain to which the links relate, and click Excluded Links, then Disclaimer Links.

Now, to upload a file, all you have to do is click Select File, navigate to where the linking file is, select Open and hit Upload. After successfully uploading the file, you can close the window and click Done.

digBacklink - link analysis for suitability in positioning. Just paste the website address to see the link report with parameters such as anchor, PageRank and mozRank. After registering via Facebook, we will get access to more links.

 RankSignals - analysis of competitors' links, identification of bad links, finding broken links, the division into no-follow and do-follow links.

Majestic - Inbound Link Analysis.

Screaming frog - a comprehensive SEO tool that includes allows for a comprehensive overview of inbound link profiles

Fast Link Checker Lite is a free version of the paid FLC application (of course less in terms of functionality), but for your own needs, completely sufficient. Perfect for identifying broken links on your website.

LinkCrawler - comprehensive link analysis (comprehensive information about outbound and inbound links, identification of broken links).

Ahrefs - inbound link analysis. It is a paid professional application that presents the base of links in the form of clear charts and visualizations.

SiteCondition - link analysis in terms of quality and usefulness in SEO. The application shows, among others such information as the approximate quality of the link; the script type of the page it comes from; anchor link text; information whether the link is do-follow or no-follow; information whether the link is rotating.



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Urdu Soft Books: Well-researched and Best Quality Trending Articles | Famous Urdu Books and Novels: Inbound Link Analysis
Inbound Link Analysis
Incoming links, practically from the very beginning of positioning, have been a key factor taken into account by search engine algorithms
Urdu Soft Books: Well-researched and Best Quality Trending Articles | Famous Urdu Books and Novels
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