Influencer marketing assumes that sales campaigns are more expensive than image campaigns. influencer marketing to be an effective tool for promotion.
Influencer marketing is one of the most used marketing tools. See what the rules of influencer marketing are and start applying them.
Cooperation with influencers has its own rules. Above all, it needs to be thought out to be successful. For influencer marketing to be an effective tool to promote your brand, you need to define a campaign goal that will be followed.
Influencer marketing - the purpose of the campaign
Therefore, determine at the beginning whether your campaign has an image or sales goal. If the former, it will be much cheaper and easier to carry out. It also has a downside - it is impossible to clearly define how it will affect the sales results. However, if you do not need such information, you can do it successfully. Use both large, small and medium influencers for this, because their task will only be to promote your brand.
An image campaign is also a good solution if you are just starting your adventure with influencer marketing. It will be a good warm-up and will be a harbinger of further activities.
Sales campaigns, in turn, are a bit more work. At the beginning, you need to define how you want to measure the real effects. To do this, the following methods are used: inserting monitoring codes into the influencer's website, affiliate links, promotional codes and traffic source monitoring tools. Influencer marketing assumes that sales campaigns are more expensive than image campaigns.
Influencer marketing - next steps
The next step in implementing influencer marketing is to set a budget that will allow you to determine how many campaigns you will be able to run. It is also very important to define the target group to which the message will be directed. On this basis, you will be able to choose the right influencers who will help you achieve your goal.
At this stage, you need to answer two questions: what target group do I address and how do I want to present my brand? The idea is to choose influencers for the people you want to talk to. For example, if you are addressing teenagers, let their peers persuade them. An adult is unlikely to convince a teenager to buy a given face cream. Similarly, in the case of older parents, teenagers will not be convinced to buy a gaming desk, so the need for an influencer - an equal parent.
Try to choose influencers so that their views and method of presentation, as well as the philosophy presented, are in line with what you sell. The aesthetics you profess should be the same or at least similar, and certainly not mutually exclusive.
Influencer marketing can bring you many benefits. However, you must skillfully use this tool.
