Small businesses are opened by 2 categories of people. One of them is people who realized in themselves a large amount of excess energy, but in order to minimize risks or in connection with a small start-up capital, they decided to start small with the prospect of growing the business to medium or large. The second category consists of people who have realized that they have a small surplus of energy and that medium or large businesses simply cannot pull on the basis of this volume of surplus energy.
In any case, a business, including a small one, always opens in order to turn the surplus of their personal energy into money, because the business itself is a machine for converting a person's energy into money. Small business starts, as a rule, spontaneously, because there is not enough knowledge and experience. A spontaneously open business is very often not optimal. In this regard, you have to spend a lot of time, money, energy and other resources on it.
Correcting this situation requires working with a business legram and optimizing small businesses, which will reduce these costs and, accordingly, increase the amount of benefits obtained. However, the problem is that the energy of a businessman, as it was generated, continues to be generated and it must be realized so that there is no stagnation. For this reason, a businessman simply does not have enough time to develop a plan for optimizing his business.
What is this idea?
As it was said in the article "prospects of small business" for this type of business in the economy there are 2 main niches: the start of new directions or assistance to medium and large businesses and this must be taken into account when optimizing small business. How is small business optimization done? In principle, there are many optimization methods. But it is best to use the so-called ideal optimization method, because it is the most effective and most accurate, which means it allows you to achieve 100% optimization.
The essence of this method is that the beginning of a small business is considered the idea of this business, not people, not machines, not equipment, not a form of organization, but an idea. Machine tools, personnel, equipment, the way of organization - this is the form for the embodiment of this idea. The business process in this situation is considered as the process of developing this idea. What is this idea? If a new direction is started through small business, then this is a personal idea of the one who started this business and put it at its basis.
If we are talking about helping a medium or large business, then we mean an idea that is being developed by a large or medium business, respectively. For this reason, the first stage of optimization is to isolate the idea that the small business is working with, which it develops. Very often the idea is not highlighted, and as a result the businessman acts on the basis of intuition. This is the reason why suboptimal business results.
Optimizing your small business correctly
Having a business idea highlighted and properly executed on paper or electronically is very important. Optimization of small business begins with this, because in this case the idea becomes clear, and the businessman clearly understands what he is dealing with. Also, in this case, he can build a clear business algorithm, or rather an algorithm for the development of an idea, which will lead to the fact that the business will really work and turn the energy of a businessman into money.
Otherwise, small business representatives conduct their activities without real interaction with the idea in the interests of which they are working. It is impossible to develop it without interaction with the idea, because it is the idea that gives clear instructions on how to develop it, as opposed to intuition, which gives conjectural instructions. It is the idea that generates thoughts, on the basis of which the businessman makes the right and optimal decisions, because as soon as she knows what she needs for development.
If there are no thoughts of how and what to do, a businessman, of course, will do something based on intuition. But these actions, in 99% of cases, will be in vain, because in reality they will not be aimed at developing the idea that he is engaged in. Accordingly, in order for there to be at least some result, for the business to somehow develop, a businessman, as follows from practice, will need to perform almost 100 actions in order to guess the only action that is needed to develop an idea.
To understand what interaction with an idea is, you need to imagine an absolutely dark room and yourself in it. In this room, pitch darkness, which means that nothing is visible at all. At the same time, you find yourself in such a room abruptly and immediately, without examining it at the moment when it is lit. Accordingly, you do not know what is in it and how what is in it is located, you do not see what kind of room it is, what its dimensions and the color of its walls.
Finding yourself in such conditions is actually becoming blind. It is in such a state, a state of blindness with seeing eyes, that a businessman is who does not interact with an idea. It is clear that the actions of a businessman are unlikely to be effective in such a situation. They can only be effective if there is lighting in the room. If a businessman forms an idea and begins to interact with it, then this is tantamount to the fact that a light turns on in a room with pitch darkness.
When the lights are on, everything becomes obvious and the decisions that need to be made become obvious. Accordingly, the lack of interaction with the idea is a very serious problem that forces a businessman to take unnecessary actions, spend unnecessary resources on this, and most importantly, as a result of this, his energy does not turn into money. Only starting marketing in a small business helps to solve the problem .
Small business optimization allows you to achieve "turning on the lights in the dark room." In order to "turn on the light in the dark room" and turn all your energy into money, you should read articles on marketing , and if they are few, it is recommended to get advice on business and marketing. It is also very useful to work with the legram of the business in order to pump over his idea.
"If one businessman has implemented an idea, and the other has not, then the advantage will be with him."
Small business optimization is the alignment of an idea that a small business is promoting with the form through which it is promoting it. In other words, it is the alignment of a business idea with the business itself. Without this, small business efficiency and optimality will not be achieved. Without this, a small business will be a Gorynych Snake with 5 heads, each of which wants to lead the body exactly where it wants to.
In principle, you can work like this, you can twitch in different directions, but it is much more effective to have one head. For this, first of all, you need to highlight the idea. This is important, including from the point of view of competition, because if businessmen operate on the market who have the same interaction with an idea, then they have the same level of competitiveness.
But if a businessman appears who has singled out the idea better than others and in this regard has created a better, more optimal business, he gets an advantage, due to which he will soon capture the entire market. This is because he gains an overwhelming long-term competitive advantage through more effective interaction with the idea he develops, which allows him to better understand the market.
As a result, its actions are as accurate as a Swiss watch. You can only outplay such a businessman if you take more actions in the hope that some action will be correct. But it is impossible to take any more actions for a long time, because such a strategy is exhausting, it takes a lot of time, money, energy and other resources.
Optimizing a small business is also a constant work with an idea that a businessman is working on. A one-time optimization won't last long. It can last for a year, it can last for 3 or even 5 years, if you're lucky. But you should always remember that the lifetime of an idea in one state is quite short. She will definitely interact with other ideas and change.
In this regard, we can say that there are versions of the idea of the same idea, for example, version 1.0, 1.1., 2.0, 2.5. etc. Accordingly, depending on which version of the idea is implemented in the businessman himself, he has different effectiveness. Moreover, this efficiency has a strict hierarchy. Of course, when there is only one businessman in the market, it does not matter whether the idea has been implemented in him or not, and which version of the idea has been implemented. In the absence of an alternative, all customers will have it. But if there are at least two businessmen on the market, then there will already be nuances.
If one businessman has implemented an idea, and the other has not, then the advantage will be with him. If one businessman has implemented a newer version of himself than the second, then the advantage will be with him. His colleague, in whom the idea is not implemented or an older version is implemented, will only be able to copy the actions of a more effective businessman, because he himself will not know how to do it, because there is nowhere to get such information.