One of the best ways to do this is by cleaning up your email marketing approach. Knowing how to write email copy will ensure your audience...

How to Write Email Copy That Captivates and Converts

When the average user receives over 100 emails per day, it's important to do everything you can to stand out from the crowd. 

One of the best ways to do this is by cleaning up your email marketing approach. Knowing how to write email copy will ensure your audience is more likely to read the full email and click the links you need them to! 

Keep reading to learn more about writing email copy that gets results. 

Strong Subject Line

The subject line is the first thing your audience sees. You want to make sure the reader actually opens the email, so you've got to make sure it's good.

Email subject lines are best when they're clear, short, and enticing. The reader should want to read more, but already have a sense of what they're going to see. 

Preview Text

When an email arrives in an inbox, there are a few words of preview text after the subject line. Use these words strategically to encourage your readers to open the full email. 

Depending on whether your audience is reading from their phones or their desktops, there are between 35 and 140 characters of preview for you to work with. Don't waste it!

Email Body Content

Now that you've got your audience to open their emails, you've got to get them to read the full thing. Key focus areas for this are layout, tone, and design. 

It can help to see examples of email marketing content. 

Use Internet Appropriate Layout

As with all content writing on the internet, you've got only a few seconds to keep your audience's attention. The use of images, headings, and short paragraphs makes it easier for your reader to skim through your email.

Remember, you'd rather have a reader skim through the email and click a link than abandon the email because it's too dense. 

Keep It Conversational 

If your email campaign comes off too much like an advertisement it feels like spam, and your readers are likely to unsubscribe. Don't overdo it with exclamation marks, and try to avoid writing in all caps.

Keep the tone of your email content as if you were emailing someone directly. 

Design For Ease

Use design principles and layout to draw your readers' eyes where you want them. Ensure hyperlinks are underlined and are a different color from the main text. Have captions under images.

Make sure you draw eyes to the call to action. 

Don't Send Out Emails Too Often

If you're overloading your audience's inboxes with emails, they are going to unsubscribe from your mailing lists. Avoid alienating your possible consumers by planning out an email schedule at the start of the campaign.

Knowing How To Write Email Copy Will Improve Your Email Marketing Campaigns

Now that you know how to write email copy that gets results, your email marketing campaigns will reach new levels of success!

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