What Is Search Engine Optimization?

Technology has to be able to understand what your page is about to categorize it and push it towards someone who is looking for it.

So many people are mystified about what search engine optimization and marketing actually is. This makes finding the SEO agency that can help your online presence that much more difficult. If you don't actually know what you're getting, how can you be sure that it's the right fit? The practice of SEO ultimately comes down to understanding the algorithm you're dealing with.

The Basics of Search Engines

When you consider an algorithm, what does it mean? It's basically a set of rules that account for different data types and values. For instance, an image is treated differently than a paragraph. In the same way, two different images are also treated differently, depending on how well they fit into the algorithm. Part of this is done through modern machine learning with rooms full of large supercomputer servers.

Traditionally, the main focus has been on text-based information on articles and other contextual data of a website. That still plays one of the most important roles when it comes to ranking your website online. Technology has to be able to understand what your page is about to categorize it and push it towards someone who is looking for it. This includes your title, meta tags, and various terms throughout the main text.

The main principle of ranking various pages and sites is through URL links. Consider these as votes for your site. The more votes you have, the higher the ranking you'll have. Also, some sites and even particular pages have a higher authority to cast more impactful votes that can dramatically affect your rankings. This includes major journalistic sites and ones with their own high rankings through this voting system.

Also, the technology considers the context of the votes. Most URLs aren't displayed as their full address when read, but as understandable and readable text. This is called anchor text. Algorithms use this information to understand what the vote is specifically casting you for. It's like if you were recommended for a particular type of service, so your name or company is spread to people looking for that service.

Finding the Right SEO Agency

Even though it's easy enough to understand the basics of what goes into optimization for searches, it's still a complex subject that requires a lot of attention. While quality linking to your website can help with the rankings, spam-based linking can actually hurt it or even remove it from the rankings. It's not always easy to prevent this because it's almost impossible to calculate what will happen from one moment to the next.

That's why it's important to hire professionals who have the expertise and experience in these matters. They will know what kind of optimization and linking you need to get the rankings. Make sure you go with an agency that has a good reputation, as a bad SEO job can be incredibly difficult to recover from. Look for a good agency that will take time to know what your needs are, particularly one with the best price of SEO in Singapore.

In Conclusion

While there's no way to fully understand what goes into a search algorithm, you can still understand the basics, particularly the terms that an SEO agency will use. As long as you have this information, you can effectively communicate with a marketing company to accomplish your goals on the internet, including website traffic. This will go a long way to scaling and growing your business.