Engaging visitors to a website is vital to maintaining long term success with lead conversion. Search engines monitor the traffic the...
Engaging visitors to a website is vital to maintaining long term success with lead conversion. Search engines monitor the traffic they send to a website to see if visitors stay on that site for a length of time in addition to keeping track of how many pages on that website they visited. These metrics help determine a website’s search engine ranking which can make it successful or cause it to fail miserably. So, to clarify, visitor behavior on a website now will determine its rankings in the future.
This is why it is important to have quality content that visitors find interesting.
Another important factor in maintaining high search engine rankings is having a lot of quality back links. Now, when we speak of quality back links, it is important to avoid spammy links. Sometimes it can be difficult to determine which links are spammy and what is quality. Using software such as seoprofiler.com can be helpful to find more quality links and help avoid spammy links.
It is common to have to pay for quality back links from time to time. Where search engines frown upon this, they also have no way to tell what is a paid link and what isn’t unless a link is marked as a sponsor. Another way to obtain quality back links is to send out guest posts for others to post on their blog or website that includes quality information that their visitors might enjoy with a link at the bottom giving you and your website credit as the author.
Social media also plays a roll in getting a website ranked higher. The more shares your posts get along with likes and comments, the more creditability your website will have. That turns into more web traffic and page views which in turn increases conversions. Social media is a great way to keep web visitors engaged. Even if they do not buy something from your website, they may still like your Facebook page which allows future posts to show up in their newsfeed and gives you a chance to make that sale again at no additional advertising cost.
By: Marisa Schmidt
About the Author:
Marisa Schmidt is an award winning web developer located in the suburbs of Chicago. She serves the following communities: Des Plaines, Schaumburg, Park Ridge, Elk Grove Village, Hanover Park, Chicago, Rosemont, Schiller Park, Palatine, Wheeling, Deerfield, Oak Park, Elmhurst, Oak Brook, Hinsdale, Naperville, Downers Grove